Most pet agencies guess. We start with consumer research. Full service strategy, creative, and media for challenger brands competing against Purina, Mars, and the legacy giants. From pet food to supplements to toys, we build omnichannel pet brand marketing strategy that scales from DTC to national retail.
Thorough research reveals insights into pet audience behavior and competitor strategies, driving tailored approaches that foster trust and boost sales.
Research
Thorough research reveals insights into pet audience behavior and competitor strategies, driving tailored approaches that foster trust and boost sales. Powered by our National Pet Owners Study" below the existing description
Powered by our National Pet Owners Study
Creative
Innovative creative solutions ensure your pet brand stands out, crafting emotionally resonant narratives that capture the hearts of pet lovers.
Creative
Innovative creative solutions ensure your pet brand stands out, crafting emotionally resonant narratives that capture the hearts of pet lovers.
Media
Intelligent media planning ensures your message reaches the right pet audience, optimizing your budget for higher ROI.
Media
Intelligent media planning ensures your message reaches the right pet audience, optimizing your budget for higher ROI.
Analytics
Advanced analytics provide insights into consumer behavior, campaign performance, and market trends specific to the pet industry.
Analytics
Advanced analytics provide insights into consumer behavior, campaign performance, and market trends specific to the pet industry.
Every engagement starts with our proprietary consumer research, including insights from the National Pet Owners Study. We don't guess what pet parents want. We track the trends driving purchase decisions, from premiumization to the humanization of pets, so your strategy is built on what actually moves product. Whether you need a pet food marketing strategy, a DTC launch plan, or a retail shelf strategy to improve product velocity, it all starts with data.
Every engagement starts with our proprietary consumer research, including insights from the National Pet Owners Study. We don't guess what pet parents want. We track the trends driving purchase decisions, from premiumization to the humanization of pets, so your strategy is built on what actually moves product. Whether you need a pet food marketing strategy, a DTC launch plan, or a retail shelf strategy to improve product velocity, it all starts with data.
Our Success Stories
Pet Supermarket
Pet Supermarket Transforms Digital Presence Through Strategic Partnership with Bigeye
Results
Pet Supermarket partnered with Bigeye to revamp its social media presence and address challenges of inconsistency. Our comprehensive approach, including monthly collaboration meetings, aligned content with business goals, enhancing audience engagement and forming potential influencer partnerships. The results included a significant increase in community engagement and followers, achieving the initial goals of brand strengthening and laying the foundation for sustained digital growth and community-building, highlighting the transformative impact of a well-executed social media strategy on brand perception and engagement.
Zesty Paws
Reaching Pet Parents with Dynamic Video and Messaging
Our Approach
Pet lovers tend to be people who enjoy the activity and energy that their furry friends bring to their lives. Our pet marketing agency team felt that the best way to portray that vitality is through motion graphics.
Results
The video spots developed for Zesty Paws have been a success in that they convey information in a way that’s engaging and portrays better pet health as a shared mission between the consumer and the company.
ScientiaPet
Bringing an All New Cat Calming Product to Market
Our Approach
To bring the new bSerene brand products to the cat calming category, we focused on tactics to attract consumers that are curious about trying something new.
Results
After establishing our brand voice and sales channels, our strategic media plan, featuring influencer marketing, PR, activations, and digital campaigns, swiftly drove sales for our science-backed cat calming solutions upon the bSerene product line launch.
Get Your Free Pet Brand Audit
Join the ranks of top pet brands that have transformed their business with Bigeye. Let's make your brand the leader in the pet industry.
Our Triumphs
Get Your Free Pet Brand Audit
Tell us about your needs, and we'll provide a tailored solution for your pet business.
Why Choose Bigeye?
1.
Research Led, Not Trend Led
We built our own National Pet Owners Study. Every strategy starts with data on what pet parents actually want, not what the last agency assumed.
2.
Full Funnel. Full Service.
Strategy, creative, pet advertising, retail media, analytics, ecommerce. One partner from pet branding and positioning to Amazon optimization. No vendor management headaches.
3.
Challenger Brand Specialists
We help pet CPG brands competing against Purina and Mars win shelf space and drive product velocity. Zesty Paws. Moe's. Cat's Pride. We know what it takes to punch above your weight class in pet product marketing.
4.
Retail + DTC Expertise
Amazon, Chewy, Walmart, Petco, PetSmart, Pet Supermarket, Pet Supplies Plus. Retail media, trade marketing, and hands on experience with every major pet retail channel.
Why Choose Bigeye?
1. Research Led, Not Trend Led
We built our own National Pet Owners Study. Every strategy starts with data on what pet parents actually want, not what the last agency assumed.
2. Full Funnel. Full Service.
Strategy, creative, pet advertising, retail media, analytics, ecommerce. One partner from pet branding and positioning to Amazon optimization. No vendor management headaches.
3. Challenger Brand Specialists
We help pet CPG brands competing against Purina and Mars win shelf space and drive product velocity. Zesty Paws. Moe's. Cat's Pride. We know what it takes to punch above your weight class in pet product marketing.
4. Retail + DTC Expertise
Amazon, Chewy, Walmart, Petco, PetSmart, Pet Supermarket, Pet Supplies Plus. Retail media, trade marketing, and hands on experience with every major pet retail channel.
Retail Partners
Retail Partners
Wonderful Job
The team did a wonderful job strategically delivering a tactical media plan that was targeted and efficiently leveraged our budget. We appreciated the tactical recommendations as we felt that those proposed would achieve our goals and objectives.
Leah C.
Cat's Pride Cat Litter
What Pet Brand Leaders Say
Incredible Services
The advertising and marketing strategies implemented by your agency, which encompass creative design, targeted media placement, and insightful analytics, significantly elevated the brand presence and market performance of our pet food company, delivering exceptional results that exceeded expectations.
John T.
Nestle Purina Petcare
E-commerce Services
This is fantastic. I love it.
Stacey B.
Pawtology
What Pet Brand Leaders Say
Wonderful Job
The team did a wonderful job strategically delivering a tactical media plan that was targeted and efficiently leveraged our budget. We appreciated the tactical recommendations as we felt that those proposed would achieve our goals and objectives.
Leah C.
Cat's Pride Cat Litter
Incredible Services
The advertising and marketing strategies implemented by your agency, which encompass creative design, targeted media placement, and insightful analytics, significantly elevated the brand presence and market performance of our pet food company, delivering exceptional results that exceeded expectations.
John T.
Nestle Purina Petcare
E-commerce Services
This is fantastic.
I love it.
Stacey B.
Pawtology
What type of pet companies do you typically work with?
We work with a range of pet companies, from start-ups to big corporations. Our tried and true methods have been proven to help meet our partner’s business goals and make a positive impact on the lives of pets and pet parents.
Am I a good fit for your agency?
Do you want to unlock potential business opportunities through the use of human, brand, and cultural insights? Are you committed to learning more about your audience? Do you want creative solutions that are perfectly curated for your brand and break through the clutter? Do you want to crush your goals by optimizing powerful media solutions that effectively reach your customers in the right place, at the right time? If you’ve answered yes to these questions, then yes, you’re a good fit!
What services do you provide?
We’re full-service! We can provide all the capabilities you’re looking for to boost your business. From a new logo design to a multi-channel media campaign, we cover it all.
What strategies would you implement to help grow our pet brand?
After being in business for over 20 years, we’ve come across just about every client challenge you can think of. We understand no two brands are the same, that’s why we take a custom approach to every new engagement. With strategy being backed by everything we do, we can ensure we’re finding the right recipe for your success.
How much should pet brands pay for pet marketing services?
These days the pet industry is so crowded, it’s going to take more than a good product or brand to break through the clutter. If you’re looking to make your mark, be prepared to have a budget that backs it up.
How do you create a pet marketing strategy?
The first step in creating a pet marketing strategy is identifying your target audience. Once we establish your goals and who you want to reach, we create a custom, strategy-led approach to reach your target audience with specially tailored creative and messaging delivered on the best channels to move the needle.
Do you work with pet companies in the E-commerce space?
Yes! We have loads of experience working with pet companies, big and small, in the E-commerce space.
Do you have experience in pet influencer marketing?
We have the great pleasure of working with influencers who span from the micro to macro level in the pet industry. We can work with you to determine which influencer will work best for your brand so you’re reaching the right target audience.
Can you help me with my Amazon initiatives?
Absolutely! We can help you build your Amazon storefront, advertise through Amazon, etc. We are a certified Amazon agency partner and have great relationships with Amazon reps who work with us to help ensure you are set up for success to reach your goals.
What makes Bigeye different from other pet marketing agencies?
We start every engagement with proprietary consumer research, including our National Pet Owners Study. Most agencies skip this step and go straight to creative. We believe strategy without research is just guessing. Our 20+ years in the pet industry, combined with retail media and trade marketing expertise across Amazon, Chewy, Walmart, and PetSmart, means we understand where your customers shop, what they respond to, and how to drive product velocity off shelves.
Do you work with challenger pet brands competing against Purina and Mars?
Absolutely. Challenger brands are our specialty. We have helped brands like Zesty Paws and Moe's compete against legacy pet companies by building strategy rooted in consumer insights, not just bigger budgets. If you are a pet brand that needs to punch above your weight class, we are built for that.
What types of pet businesses do you work with?
We work with pet businesses of all sizes. Whether you are launching a premium pet food line, scaling a DTC supplement brand, or expanding from independent retailers to national chains, our team builds omnichannel strategy from Amazon to aisle. Dog food, cat products, treats, toys, supplements, accessories. If you sell to pet parents, we know your market.
Most pet agencies guess. We start with consumer research. Full service strategy, creative, and media for challenger brands competing against Purina, Mars, and the legacy giants. From pet food to supplements to toys, we build omnichannel pet brand marketing strategy that scales from DTC to national retail.
